These pages describe Livorno's shops and stores street by street, so you can see at a glance exactly what kind of shops are on offer in a particular area. This should help to plan your shopping in advance, and maximise your shopping time!
I have divided Livorno's town centre into four shopping areas:
Via Grande means the whole of Via Grande and the smaller streets leading off this main thoroughfare. This main shopping street starts at the port, near the Quattro Mori statue, and continues through Piazza Grande all the way to Piazza della Repubblica at the far end.
This is the first street you come across if you are coming into town from the old Medici Port or if you are dropped off by a cruise shuttle bus.
Many of the stores on Livorno's Via Grande are well-known chain stores selling good quality clothes and shoes. You will find brands such as Benetton, Zara, Foot Locker and Max Mara, but also some good small local shops. There are a number of perfumeries, children's clothes retailers, a bookshop, some high quality local jewellers, as well as plenty of cafés for mid-shopping coffee breaks. For more details, go to the Via Grande page.
Via Ricasoli, Piazza Cavour
Directly behind the Cathedral of Livorno, Via Cairoli leads to Piazza Cavour, and then into Via Ricasoli. In Via Cairoli, apart from a row of banks and the main post office, there are a few fashion stores, a children's boutique, an unusual jewellery shop and a store selling sweets, chocolate and coffee. The market area is on the left. Piazza Cavour is a good place for a coffee break as well as offering a few noteworthy stores, and then pedestrianised Via Ricasoli offers up-to-the-minute quality fashions from chain stores and quality local boutiques.
Via Marradi, Piazza Attias, Via Roma
In the far corner of Piazza Attias is Livorno's best department store, Coin, and a variety of other shops lining the square. Continuing south, Via Marradi has more exclusive boutiques, jewellery shops and others selling tableware, accessories and gifts for the home, and the pedestrianised side of Via Cambini has a variety of interesting little shops and a popular wine bar. The beginning of Via Roma is also worth a look for its variety of local stores.
Via Magenta, Via Goldoni, Via Maggi, Corso Amedeo
This area is the place to come for small local shops. Via Magenta is a pleasant wide shopping street offering a variety of different stores, from jewellery to shoes to fashions. Via Goldoni runs from the Goldoni theatre to Via Maggi and offers some interesting small shops, as do Via Maggi and Corso Amedeo.