Despite the continuing rise of chain stores, there is still a good range of independent boutiques in Livorno city centre:
Support Livorno's local businesses!
By local shopping I mean shopping at independent stores that don't belong to huge chains, something that is becoming more and more difficult worldwide. Italy is still one of those countries where local shops are part of the popular culture, but they are a dying breed. Although these small stores usually offer friendly, personalised service, they are being pushed out of many city centres, including Livorno, because of impossible rents that only the retail giants can afford.
It is still common to find local food shops - such as bakers' (panifici) and general grocers' (alimentari) - especially in the market area of Livorno, and in the districts away from the city centre, but local shops selling clothes, shoes, jewellery and other goods are not as easy to find.